
It's embarrassing to admit, but I've only quit two things in my life.
The first one, a 10 year relationship, I quit after spending a year begging him to grow with me. And even when it was over, I still remained his "friend". That's not really quitting is it. The final final end was when I realized that he never said "thank you" for putting him through law school. Such a small thing - two words. And that was that.
The second thing I quit was hiking the Colorado Trail. We had hoped to make it all 483 miles, but 150 miles and three weeks in, it dumped 10 inches of snow. We were two weeks away from our winter clothing. Then I tore my pants. We left the trail at Leadville.
If anyone beside Seth Godin wrote this book? I would never have picked it up.
Quitting is not that interesting to me. But I worship Seth and have loved every single one of his books.
The Dip is no exception. I will once again buy ten copies of this 80 page book and pass them out to my friends. It's that interesting.
What is a Dip? Seth describes the Dip as that period after the initial excitement wears off. He goes on to define eight different types of dips. Some dips last years - twenty-five years for CEOs - while others are only a few months. The book is about whether you should stick it out in the Dip or move on.
Every self-help book and/or motivational speaker encourages us to hang in there. Keep working. Your dream will come. A half hour of Tony Robbins and you'll hang in with almost anything.
But sometimes, if we're honest, we know our dream isn't coming.
It's time to quit so that our energy is freed up to focus on where we can win, where we can be the very best.
Best pieces of advice?
1. If you don't have the resources to get through a dip, don't start.
2. Before you start anything, define when you are going to quit. "Write down under what circumstances you're willing to quit. And when. And then stick with it."
"If it's worth doing, there's a dip." You deserve to understand your dips before they happen.