Google's Earth Day Promo

Wednesday, April 22, 2009

What do you think about Google's take on an Earth Day promo?

This is the logo on their main search engine page. At first look I loved it, I knew it was meant to promote Earth Day for 2009 and I took in all the colors and themes. The greens and the blues, the water and the earth, everything is lovely.

But I'm not sure I get the lettering. I see the waterfall is representing the "L" but what is happening with the second "g" in Google?

Thoughts?

*~*~*

There is an event on May 3, 2009 hosted by the Earth Day Event Board, the Virginia Beach Clean Community Commission, and Virginia Beach Parks & Recreation. Their logo is big, very green and seems to be taking advantage of some of the better vector shapes out in web land. But I'm not sure it reflects any sort of "Earth Day" theme message although it's not a bad piece of art to look at otherwise.

I will say it looks like a young designer just had fun splashing vectors all around.

What do you think about it?

*~*~*

I'm seeing many websites right now talking about the "selling" of Earth Day. Since its creation by United States senator Gaylord Nelson in 1970, Earth Day's reach has spread around the world and is now marked in about 175 countries. It seems only natural that companies and brands would try to piggy back on the awareness factor, right?

Forbes.com has an article online right now about this topic.

How Do You Make Earth Day Good For Your Company?

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