Bring Me Up: The Environment
Monday, September 10, 2007
Is your brand name green?
And the label will say "Future Friendly."

And the tagline is "Future Friendly is about living today, with tomorrow in mind."

So far the participating brands are Ariel, Lenor, Fairy and Flash. So far this is completely based in the UK, but I'm sure it will spread over here to the states soon enough. At least I hope we take the intiative.

I would definitely look for the future friendly mark on my products. If I see one with and one without I could be persuaded to change what I buy. I think this is a great idea. Like any cause, when I see something with the pink ribbon for breast cancer, I am more prone to buying that product than if it didn't have the ribbon. I suppose it makes me feel like I'm doing a small part in helping a big problem. =o)

So look for the Future Friendly logo if you wish to buy products that save energy and water or reduce waste.

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posted by Christy @ 8:52 AM  
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