 PUR Water Filtration is partnering up with model Cindy Crawford to help promote the use of filtered tap water and reduce consumption of the bottled kind. The campaign, which is launching this May, is called "Thirsty for Change" and will include Crawford designing her own eco-chic reusable water bottle - with all proceeds from the sales going towards Children's Safe Drinking Water; a program which is dedicated to providing safe drinking water to impoverished children around the world. Said Crawford, "Like me, many moms today are concerned about the environment. We all want to live a little greener and do our part for the planet and for the health our families. The good news is that even small changes can make a huge impact on the environment. And that's great news for my family because changes that fit easily into our hectic routine are the ones that are going to stick.
That's why I would like to share some easy, green tips for other moms out there. They've worked in my house. I have learned that getting the whole family involved shows the kids that being eco-friendly can be fun!"
I didn't know about this program for safe drinking water, so being inquisitive, as I am to a fault, I looked it up.
According to their website, "To date, the Children's Safe Drinking Water Program (CSDW) has provided enough product to produce more than 500 million liters of clean drinking water for children and their families in need around the world."
Isn't that a fantastic number!? It was established in 2003 and has already helped so many children in impoverished countries.
Millions of children die each year due to drinking water from lakes and rivers contaminated with pollutants, parasites, and viruses. Studies show the PUR water can reduce diarrheal illness in children by up to 50 percent.
If you would like to donate to this cause, or learn more about it please click through to CSDW.org and see how you can get involved.Labels: water, water filtration |
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