 Apparently, I am completely clueless because when I saw the release about the first carbon free water I had to re-read the headline. I didn't realize carbon had anything to do with water.
Through a state of the art water purification process, NIKA is a clean, fresh tasting water bottled in California with additional planned sites located throughout the U.S. to reduce transport and associated carbon emissions. Currently, NIKA is sold in case quantities for home and business delivery at nikawater.org but is also planning to partner with core retailers who believe and support its mission to provide clean drinking water and safe sanitation.
NIKA Water earned Carbonfund.org's CarbonFree Product Certification after going through a rigorous life-cycle assessment (LCA). The CarbonFree Certified water is carbon neutral as NIKA is offsetting carbon emissions associated with NIKA Water's manufacturing, distribution and consumption, including disposal. NIKA has also pledged that for every bottle of NIKA Water sold, the company will ensure that another plastic bottle is taken out of the environment and recycled. To do this, NIKA is working with schools and universities around the U.S. to create plastic bottle buy-back programs where NIKA pays the sponsoring school a small fee for every plastic bottle they collect and recycle.
The offsetting by NIKA is done quarterly based on actual sales and supports Carbonfund.org's Return to Forest reforestation project in southwestern Nicaragua.
The United Nations estimates that 1.1 billion people in the world lack access to safe water and 2.5 billion people lack access to safe sanitation. It is estimated that 4,500 people die per day from waterborne diseases and causes and 90 percent of these deaths are children under the age of five. Furthermore, within the next fifty years, the world population is expected to increase by 40 to 50 percent. This population growth, coupled with industrialization, urbanization and global warming will result in increasing demand for clean water, which NIKA believes could potentially eclipse the demand for oil.Labels: carbon offsets, water |
