"Bright-green environmentalism is a call to use innovation, design, urban revitalization, and entrepreneurial zeal to transform the systems that support our lives."
Alex Steffen coined bright green in 2003, but 2009 could be its breakout year, thanks in large part to the new administration in Washington, D.C. From the campaign trail to his inaugural speech to last week's address to the joint congress, President Barack Obama has consistently brought the conversation back to sustainability and energy efficiency. "No recent president made energy and the environment such a centerpiece of his inaugural speech, not even Jimmy Carter, who burned much of his political capital, not to say cardigans, struggling to rejig America's energy habits," wrote Keith Johnson, eco-blogger for The Wall Street Journal, in January.Labels: alex steffen, environmentalism, president barack obama |
