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San Francisco label Take Root Records and branded music services company Rock River Music have partnered with The producers of the Noise Pop Festival to celebrate the South By Southwest Music Conference in Austin, TX with a showcase featuring some of the best new music talent today.

The Noise Pop, Take Root, Rock River Music SXSW Showcase will be a single night showcase on Friday March 20th at The Mohawk, one of Austin's most important music venues. Headlining this special event is Brooklyn NY's The Hold Steady who NME have called "one of the best rock'n'roll bands in the world." This showcase will also feature special performances from Radio 4, Bear Hands, The Hooks, Sleepy Sun, The Soft Pack, Adam Stephens and others alternating on two stages to fill out a bill that features twelve top independent artists including Take Root Records bands The Ettes and Minipop.

Wente Vineyards is a valued sponsor of the Noise Pop, Take Root, Rock River Music SXSW Showcase. Wente wines will be exclusively available in the showcase VIP area. With Discover the Wine, Discover the Music, 5th generation winemaker, Karl Wente pairs Wente Vineyards' finest with the music that he hopes will become the soundtrack to the best times in your life.

Labels: noise pop, sxsw