Thursday, April 10, 2008
Can TiVo predict American Idol winners?

Two "American Idol" finalists at opposite ends of the viewership spectrum as evaluated by TiVo:
- David Archuleta ranked in the highest audience numbers during his performance.

- Syesha Mercado was the lowest on the totem pole this week, with the fewest viewers sticking around for her performance. For the past 4 weeks running, the person with the lowest viewership as recorded by TiVo subscribers has been voted to go home.
TiVo has been using its second-by-second audience measurement to determine which performers had the highest and lowest viewership. It turns out, this information, especially among viewers who are watching on a time shifted basis, is predictive of which contestant will be voted off. Viewers tend to rewind and watch their favorite performances multiple times, while fast-forwarding through the ones they don't like. These viewing preferences correlate with voting patterns (for each week TiVo has measured). As always, the viewing information was collected in strict accordance to TiVo's privacy policy, which uses a sample of completely anonymous data from 20,000 random anonymous subscribers, analyzed only in on an aggregated basis.

Hmmmm, interesting, very interesting.

Do you this type of data compiling could work?

SOURCE: Press Release from TiVo Inc.

Labels:

  • Written by: Christy
    • | 8:59 AM | 0 comment(s)!